What People Are Saying…
“They do extremely valuable work of unleashing the best strengths out of people and coaching them to improve their areas of opportunity. Few people like my coach know how to do it in a human, truthful and meaningful way. Driving behavioral change is not easy but he and his team lead very effective programs by combining unique business understanding with real human development.”
— Paloma Azulay, Chief Brand Officer, Restaurant Brands International®
“Michel is working with us to scale our Blinkist for Business offering. He is a true expert in the learning and development space and an outstanding salesperson and coach. He is a sparring partner to me and the team on all levels. He helps us shape the general strategy, find product-market fit, and support our salespeople in their calls. I highly recommend Michel as an advisor & coach to grow yourself and your business. It’s fun working together.”
— Tobias Balling, Co-Founder & CTO, Blinkist®
“I have had the pleasure and honor of working directly with Michel on both strategic and tactical business initiatives. As an executive and leader, I am constantly looking to grow and develop both myself and our business. Michel has enabled us to clearly align our business goals and processes and make a real impact. In addition, Michel's character and leadership style has left a resounding impact on me and our business.”
— Warren Becker, CEO, Cosmetic Solutions®
“Michel and his team have been great partners in helping develop our future leaders at Popeyes. He not only brings a structured, rigor-based approach to executive coaching but also a real-world, practical angle that stems from his own unique background. He has done it all, from being an entrepreneur/founder/CEO to a senior executive at a large growing company. This uniquely positions him to provide effective coaching to our talented and dynamic organization.”
— Sami Siddiqui, President, Popeyes Louisiana Kitchen®
“We hired Michel and his company to pilot a senior executive coaching program in our company. The results were very positive and encouraged us to expand the program to a broader audience. 2Swell had a hands-on approach with multiple high-quality interactions with mentees leveraging different coaching styles to drive results. We are excited about the partnership with Michel and his team.”
— Theo Camurça, VP, Operations, Firehouse Subs®
“Michel has been paramount to my professional development. He has extensive knowledge and clearly an expert at his craft. He's been amazing to work with. He took the time to get to know me and figure out what's the best way for me to grow, which is critical because without his help, I am certain I won't even know where to start. Thank you very much Michel for all your support and guidance!”
— Renny Sie, Vice President, Boyne Capital®
“Michel has been a great asset in the quest to develop leadership talent here at Burger King. His partnership, mentoring capabilities, and positive approach help leaders develop the soft skills necessary for success in today’s cross functional workplace.”
— Tom Curtis, President, US & Canada, Burger King®
“Randal is a superb sales and operations executive who successfully collaborates with the rest of the business to exceed the business' objectives. Randal is a change agent who brings energy and passion to everything he does. His track record speaks for itself with several successful turnarounds resulting in sustained growth and successful exits. He continues to be a go-to resource for me and my clients.”
— Grant W. Hunter, Partner & Founder
“I have observed Michel drive strategy down through the organization to accelerate revenue growth and increase employee engagement. He's great in front of customers and an empowering coach. I work with many leaders, Michel is a top-tier CEO who successfully integrates passion with profit.”
— Lisa Earle McLeod, Author & Keynote Speaker
“I reflect on a 2-year period where I worked on several projects that Michel’s company organized. The partnership we built in concert with one another demonstrated commitment to process AND product and wanting to take care of people and profits…he understands the multitude of factors that create business value for customers and employees alike.”
— Dr. Jason Womack, Author, TEDx Speaker
“Michel is outstanding. He is very bright, has decades of operational experience and presents difficult concepts in an interesting and easy to understand manner. I highly recommend him.”
— David Barkus, Firmwide Co-Head of Corporate, M&A & Securities at Holland & Knight LLP
“Michel has helped us on our journey from consumer-only into the B2B space for the past 2 years and has been a great advisor and coach in this time. He combined a lot of practical and strategic advice on all things B2B with great insights and coaching to level up as an organization and person along the way. I can fully recommend him for any growth stage company leader who’s looking to unlock even more growth - on a business or individual level.”
— Holger Seim, CEO, Blinkist®
Meet our founders and coaches:
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Michel Koopman (Chief Coach & Founder)
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Erika Shriftman (Co-Founder)
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Meet our coaches
Your Success Starts with the Right Guidance
Leading at the highest level comes with challenges, but you don’t have to navigate them alone. Whether you’re scaling your company, strengthening your leadership skills, or preparing for the next big move in your career, the right coaching can make all the difference.
At CxO Coaching, you’ll be matched with an experienced executive coach who understands your world—because they’ve been there. You deserve tailored guidance, real-world insights, and a clear path forward. The leaders we work with have seen powerful transformations in their careers and companies, and you can, too.
The CxO Coaching Difference
Real-World Experience + Leadership Development Coaching
Our executive coaches are successful C-level operators who have dedicated their lives to growing businesses and the teams that support them. They are battle-tested with proven track records in large corporations, mid-size businesses and start-ups. They are passionate to help elevate the success of others through their partnership with CxO Coaching. Executives will be matched with a coach who best fits their environment, culture and needs. Together, they will increase strategic value, executive insights and ability to drive results. Most importantly, our executive coaching company help leaders get the most value from the relationships they have with employees, colleagues, superiors and even customers.
Executive Coaching + Business Advisory
Our unique approach of situational coaching blends business advisory services with mentorship to help executives elevate not only leadership quality, but take business performance into consideration: thus aligning people and business goals. We want all professionals to show up passionate, engaged, effective and determined to make a difference. CxO Coaching takes a 360-degree mindset to coaching with the goal of driving performance and engagement. Since our coaches run businesses, not only do they mentor, but they know how it feels to actually be in charge. They serve as a sparring partner, while balancing the interest of the company and the executive.
Our Plans Are Tailored To Your Unique Situation
Great leadership isn’t just about the executive—it’s about the entire leadership team and the organization they guide. Our coaching goes beyond individual development to strengthen collaboration, decision-making, and performance across the entire leadership ecosystem. Below is an example outline of what an overview of a plan could look like.
Month 1: Laying the Foundation – Define leadership vision, set clear goals, and assess strengths across the team.
Month 2: Self-Awareness & Team Alignment – Understand leadership styles, team dynamics, and how to drive high-performance collaboration.
Month 3: Leading at Every Level – Strengthen communication and influence with superiors, peers, and direct reports.
Month 4: Real-World Impact & Feedback – Gather insights from the team, refine leadership strategies, and embed high-impact behaviors.
Month 5: Driving Organizational Success – Measure leadership effectiveness and ensure the entire team is aligned for maximum performance.
Month 6: Sustained Growth & Excellence – Optimize leadership strategies, enhance team effectiveness, and establish a roadmap for long-term success.
Month 7+: Leadership Guidance – Ongoing performance coaching and situational operational support.
Beyond the Executive: Leadership success isn’t just about one person—it’s about building a high-performing leadership team that drives real business impact. Our coaching strengthens leaders at every level, ensuring lasting change across the organization.
This isn’t just coaching—it’s a transformation for your entire leadership ecosystem.
“Michel has been a valuable trusted advisor and sparring partner during our rapid growth phase at CloudTask. His guidance has made me a better CEO. He is a mindful senior leader with deep commercial and investment experience. Over the course our relationship we have been each other’s clients, driving success both ways. Michel is a “business athlete,” always focused on results; while he is demanding and expects excellence, he is fair and always puts the team and its members first. It is a pleasure working with Michel and his team and given the opportunity, I recommend others to do so as well.”
— Amir Reiter, CEO, RevOps Marketplace
“[CxO Coaching] came into Phunware, got up to speed on our sales talent and go-to-market approach, and quickly helped refine our customer engagement and processes to work more effectively. His experience in enterprise sales was immensely helpful, and he gave us some creative ideas on how to reach decision-makers more effectively, not to mention introducing us to new prospects and partners. I highly recommend him!”
— Russell Buyse, CEO, Phunware, Inc.
“I have had the privilege of working with Michel and [CxO Coaching] on a few projects over the last decade. Michel is incredibly thoughtful and creative in his approach to consulting and supporting growing companies. His breadth of experience allow him to offer ideas and solutions that are truly game-changing to his clients. I have most enjoyed getting to see how Michel is strategic in bringing in the right partners and vendors to help his clients at whatever stage of growth they are in and how committed he is to seeing those partnerships be a success. If you have the opportunity to work with Michel and [CxO Coaching] in any manner, jump at that chance!”
— Kelsey Raymond, COO, Intero Digital®
“Working with my coach has allowed me to realize my potential. He has strategically helped me identify my opportunities and how to set goals. He then guided me in making the changes necessary to reach these objectives. After working with him, I feel better prepared to achieve opportunities and grow as a leader.”
— Eric Goldhersz, VP Operations, Americas, Burger King®
“I've had the privilege of working with Michel and his team for a couple of years, since joining Tim Hortons as CMO. They’ve coached a few of our team members very successfully and has helped them develop an enhanced level of self-awareness and confidence. This has led to unlocking even greater contribution and subsequent promotion. I'd highly recommend Michel and his CxO/2Swell to organizations looking to strengthen their bench and invest in taking their talent to the next level.”
— Hope Bagozzi, Chief Marketing Officer at Tim Hortons®
“It has been a real pleasure to me to work with Michel as a strategic advisor and executive director. He brings his experience, knowledge, network and strong values to the organization to support and leverage the company overall ambition. He's a mindful business leader, coach and team player, driven by excellence and impact, with the ability to navigate from strategy to operations very easily.”