Meet the Coach

PATRICIA FERREIRA
Executive Coach

As an Executive Coach with CxO Coaching, Patty, also known as The Awakened BossLady Coach, brings 30+ years of global experience spanning brand strategy, enterprise sales, and executive leadership development. She has partnered with Fortune 500 companies across the U.S., Latin America, and international markets, integrating strategic insight with the interpersonal skills leaders need to drive impact.

Patty specializes in helping executives expand emotional intelligence, strengthen communication and decision-making, and elevate influence to build trust and resilient culture. Grounded in the principle of coherence—aligning strategic and emotional intelligence—her coaching equips leaders to navigate complex dynamics, enhance presence, and create lasting organizational impact with authenticity and purpose.

Patty is a proud New Yorker, raised in Harlem by immigrant Latino parents, who has recently welcomed her 8th grandchild. She blends wisdom, intuition, and lived experience in all she does, staying grounded and neutral even in high-stress environments. Fiercely loyal to traits like self-trust and agility, she loves Latin food, soulful conversations, and quiet moments of presence. People often tell her they feel truly seen in her presence—a gift she values above all.

FUNCTIONAL EXPTERTISE

  • Executive Leadership

  • Customer Service & Support

  • Marketing & Communications

  • Procurement & Sourcing

  • Product Management

  • Sales & Business Development

  • Strategy & Corporate Development

COACHING AREAS

  • Behavioral Coaching

  • Communications

  • Emotional Intelligence

  • Leadership Development

  • Transition Coaching

  • Executive Presence

  • Mindset & Transformational Coaching

COACHING APPROACH

Patty Ferreira’s coaching is direct, intuitive, and transformational—blending strategic thinking with advanced emotional intelligence to help leaders evolve at their core. She meets high-performing executives where they are, quickly uncovering the root cause of limiting beliefs, blind spots, or behaviors that hinder impact. By pinpointing and addressing these patterns, she empowers leaders to break through barriers and unlock their full potential.

“I don’t coach the role—I coach the human behind the title. My work is about uncovering what’s beneath the surface, dissolving the patterns that no longer serve, and guiding leaders to lead from a place of deep selfa-wareness, coherence, and purpose.” —Patricia Ferreira

CLIENT FEEDBACK

“This sounds dramatic—but I could write a whole book about the impact Patty has had on my business and my life. From wildly increasing my revenue, to feeling more deeply satisfied by my work, to making major changes in my personal life... Patty has been a consistent voice of strategic guidance, love, and accountability.”

— Cassidy Dickens, Founder of Lyric Creative Co.