Michel Koopman is the Chief Executive Officer & Founder at CxO Coaching, with a distinguished career as a senior operator and entrepreneur. He has achieved success across both small businesses and global corporations, and today, he is most passionate about helping others maximize their business success and leadership potential. Michel and his team dedicate their time to serving high-performing executives as growth advisors and executive coaches.

His leadership experience spans roles such as CEO & Founder of 2Swell, Chief Commercial Officer at Banyan Medical, CEO of getAbstract, Inc., President of ARMS Medical, Managing Director at Citrix Systems, and Executive Board Member at the Make-A-Wish Foundation of Florida. He is also a Limited Partner at 8VC, and has held numerous board and advisory positions. Michel is a servant leader, focused on driving growth through innovative go-to-market strategies and empowering teams to excel.

Michel works with top-performing CEOs, founders, and executive teams, helping them optimize success. Having lived and worked on every continent, he has collaborated with over 40 Fortune 100 companies. Known for his pragmatic, direct style rooted in logic and extensive operating experience, he offers unique insights from his broad involvement across industries. As a trusted advisor, he provides strategic counsel on leadership development and commercial growth

A passionate business writer and Forbes Business Council member, Michel has been published in over 80 articles in leading outlets, including Forbes, The Washington Post, Fast Company, Success Magazine, The Miami Herald and more.

Michel grew up in the Netherlands and now resides between Florida and North Carolina. He is married, a proud father of two, and enjoys nature, snowboarding, motorcycles, mountain biking, tennis, fine watches, scotch and great good. He is also an avid traveler.