Meet the Coach
EDWARD RODRIGUEZ
Executive Coach & Advisor
As an Executive Coach with CxO Coaching, Ed brings deep executive and entrepreneurial experience across SaaS, fintech, payments, and technology-enabled services, with leadership roles spanning co-founder, CRO, Head of Sales, and General Manager. He has built and scaled revenue organizations, led businesses through rapid growth and transformation, and navigated acquisitions, evolving leadership teams, and changing market conditions.
Ed works with CEOs, founders, revenue leaders, and senior executives navigating growth, transformation, or pivotal stages in their careers. He is particularly effective with entrepreneurial executives moving from being the person who drives the business to the leader who builds an organization capable of scaling beyond them.
As a co-founder, Ed helped scale a PropTech company that was ultimately acquired for approximately 27x revenue, reflecting the strength of the business, its market position, and the strategic value created for the acquirer. His broader operating experience includes building and integrating sales organizations, developing go-to-market strategies, leading product initiatives, and advising private equity firms on payments-related acquisitions.
FUNCTIONAL EXPERTISE
Executive Leadership
Sales & Business Development
Strategy & Corporate Development
Product Management
Data & Analytics
Operations
COACHING APPROACH
Ed’s coaching style is direct, practical, and highly collaborative. He helps clients step back from the noise of the business, clarify what really matters, and turn that clarity into better decisions and stronger execution. He challenges assumptions, asks the questions others may avoid, and brings an operator’s perspective to the conversation. Through strategic thinking, candid feedback, and accountability, Ed focuses on the issues that can have the greatest impact on both the leader and the business.
“Great leaders don’t need more noise. They need clarity, challenge, and accountability.” — Ed Rodriguez

